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Maya is a creative communicator with a strong analytical streak — a rare combination in marketing. Her background spans content strategy, campaign analytics, and cross-functional collaboration, but her real edge is translating data into compelling narratives. She's most energised when she owns a project end-to-end, has clear impact metrics, and works with a small, ambitious team. The tension between her desire for creative latitude and her preference for structured goals points toward roles where strategy and execution coexist.
Your real strengths
Data-Driven Storytelling
9/10Evidence
Led a content refresh for a B2B SaaS client that increased organic traffic by 62% in 4 months by combining keyword research with customer interview insights. Built dashboards to track content performance and iterated weekly.
Why it matters
Most marketers are either creative or analytical — rarely both. This bridge skill is genuinely scarce and commands a premium in growth-focused companies.
Cross-Functional Influence
8/10Evidence
Coordinated a product launch involving product, design, and sales teams with no direct authority. Managed conflicting timelines and got alignment on messaging without escalating to senior leadership.
Why it matters
At most companies under 200 people, marketing operates as an internal service team. The ability to move work forward without authority is the difference between a marketer who ships and one who drafts decks.
Written Communication
9/10Evidence
Ghostwrote a LinkedIn thought-leadership series for a CEO that grew their following from 800 to 12,000 in 6 months and generated 3 inbound enterprise leads. Consistently received unsolicited praise from stakeholders on brief quality.
Why it matters
Clear writing is a proxy for clear thinking. In remote-first companies especially, the ability to write persuasively and concisely directly affects your ability to get things done.
Your 3 career paths
Path 1
Content Strategy Lead
Why it fits
Maya's combination of analytical rigour and narrative skill maps directly onto this role. Content strategy requires someone who can identify audience gaps with data, commission or create content to fill them, and measure what moves the needle — all things she's done before.
Why it's realistic
She has 2 years of hands-on content work with measurable results. The jump to a lead or senior individual contributor role is achievable within 12–18 months with one strong portfolio case study.
Tradeoff
Content roles can feel siloed at larger companies. Impact is sometimes hard to attribute, which can be frustrating for someone who values clear ownership.
Example roles
Best for: Maya if she wants creative ownership with clear metrics and doesn't want to manage a large team yet.
Path 2
Growth Marketing Manager
Why it fits
Growth marketing sits at the intersection of experimentation, data, and messaging — exactly where Maya thrives. Her comfort with analytics and her ability to write high-converting copy are both directly applicable.
Why it's realistic
Growth roles often value demonstrated results over credentials. Her traffic and engagement metrics are the kind of portfolio evidence that gets callbacks at Series A/B startups.
Tradeoff
Growth marketing at early-stage companies can be chaotic. The role sometimes skews heavily toward paid channels, which may not fully leverage her content strengths.
Example roles
Best for: Maya if she wants variety, fast iteration cycles, and direct revenue attribution.
Path 3
Product Marketing Manager
Why it fits
PMM roles require deep empathy for the customer, the ability to translate technical features into benefits, and coordination across product and sales — all areas Maya has demonstrated competence in.
Why it's realistic
Her cross-functional coordination experience and written communication strength are valued signals in PMM hiring. She'd likely need to strengthen her competitive research and sales enablement experience first.
Tradeoff
PMM can feel slow-moving at larger companies. It also often requires navigating internal politics between product and sales, which can be draining.
Example roles
Best for: Maya if she wants closer proximity to product decisions and a clearer path toward senior strategy roles.
Roles to avoid
Large Enterprise Brand Manager
Brand management at F500 companies prioritises brand consistency and committee sign-off over speed and ownership. Maya's preference for end-to-end project ownership and fast iteration would likely feel constrained. These roles also often reward tenure over results, which undervalues her track record.
Pure Paid Media / PPC Specialist
While Maya has analytical skills, she draws her energy from narrative and creative work. A role that is 80%+ bidding strategy and bid optimisation would quickly become demotivating. There's also limited creative leverage in pure performance roles.
Field Marketing / Events Coordinator
Logistics-heavy marketing roles don't play to Maya's strengths in writing and analysis. These roles tend to be reactive, relationship-driven, and less connected to the data-driven feedback loops she thrives in.
Your 7-day action plan
Day 1: Audit and select 2 portfolio pieces
Pick the content strategy campaign and the CEO LinkedIn series. Write 150-word case studies for each with before/after metrics. These are your headline proof points for every application.
Day 2: Rewrite your LinkedIn headline
Change it from a job title to a value proposition. Try: "Content strategist who grows organic traffic and builds brand narratives backed by data." This surfaces in recruiter searches and frames you before the CV.
Day 3: Identify 15 target companies
Focus on Series A–C B2B SaaS companies with 20–150 employees. At this stage, marketing hires can move fast and have real ownership. Use LinkedIn and Crunchbase to filter. Note the content lead or marketing manager at each.
Day 4: Do one cold outreach
Pick the most interesting person from your target list. Send a 3-sentence message: what you noticed about their content strategy, what you'd try, and a question. No CV attachment. The goal is a conversation, not a job.
Day 5: Run a 2-hour skills gap audit
Look at 10 Content Strategy Lead job descriptions. List every requirement that appears 3+ times. Separate them into "I have this" and "I need this". You'll likely find SEO technical skills and CMS experience are the gaps.
Day 6: Fill the most common skills gap
If technical SEO keeps appearing, spend 3 hours on Ahrefs Academy or the Moz Beginner's Guide. You don't need to become an expert — you need to pass a screening conversation. One focused session is enough.
Day 7: Apply to 3 roles — quality over volume
Tailor your CV to mirror the language in each job description. Include one line per job that maps your outcome to their problem. Use the cover letter (if requested) to tell the campaign story in one paragraph. Submit by end of week.
CV improvements
Before
Responsible for managing social media accounts and creating content for various platforms including Instagram, LinkedIn, and Twitter.
After
Grew LinkedIn engagement by 340% over 6 months by shifting from broadcast posting to community-first content — reducing post frequency by 40% while increasing comments and shares.
Why it's better: The original tells the reader what you were supposed to do. The rewrite tells them what you actually achieved and shows that you understand why it worked. Specificity and causality are the two things that turn a duty into an achievement.
Before
Collaborated with cross-functional teams to support product launches and go-to-market activities.
After
Coordinated the go-to-market for a new pricing tier across product, sales, and design — aligning 4 stakeholders, producing launch assets in 3 weeks, and contributing to a 22% uplift in plan upgrades in the first month.
Why it's better: "Collaborated" and "supported" are the weakest verbs on any CV. The rewrite shows scope (4 stakeholders), speed (3 weeks), and impact (22% uplift). It also makes clear you led this rather than contributed to someone else's work.
This analysis is based on the information you provided and is intended as a strategic starting point, not a definitive career prescription. The fit scores reflect pattern-matching against common role profiles — they are directional, not precise. Two of your three paths (Content Strategy Lead and Growth Marketing Manager) are high-confidence recommendations given your track record. The Product Marketing path is worth exploring but would benefit from intentional skill-building before targeting senior roles.